Studying the representation of women in the media is important because we need to know and understand that the representation of women is not real, everything has been constructed and put through mediation, to negatively portray women. The negativity of women has become a dominate ideology as the majority believe this, the cultivation theory (George Gerbner) also links to this as generally society have just excepted that women are represented in a negative may. The way women are represented negatively also supports the hegemony theory as because the media is made by men they will portray other people, such as women, other races, working classes ect negatively so they can keep their group in power of the media. It is also important to learn about the way women are represented because in the Tv programme 'I want to marry Harry' the 12 women are shown to only be interested in finding love and their prince (Disney, isn't real) within the first 7 seconds, it doesn't speak about them having an education or say anything they are good at, it just portrays them as the stereotypical women wanting a husband, being there for the men. Linking to the fact that women are represented in the media to be there for the men and for male pleasure, this is known as Male Gaze- "made for men, by men" as the media is also made by men. Women are also shown as sex objects for men in music videos, films, photos and a number of other media platforms, women being shown in this way objectifies them as its only showing parts of their body. 
Theorists:
Richard Dyer- How we see determinds the way we treat people. This is shown in the representation of women through blurred lines as they are portrayed to be sex objects, men in real life believe thats how women should be treated.
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