Describe the ways in which your production work and informed and aided by research into real media texts and planning. How was your ability to use research and planning for production developed over time.
Within the two year media course I had to produce a foundation portfolio of a horror film opening and then a fashion advert, along with a sponsorship and pop-up for my advance portfolio. This in itself is a development of the skills used in the foundation production as I have learnt how to express media texts in a different form of advertising.
Research was key in the first year, we used YouTube to look at existing horror openings to see what conventions are used so we could gain knowledge and understanding of the genre we had chosen. YouTube allowed the research process to be a lot easier as I was able to watch popular film openings such as Women in Black, which influenced my film opening massively as I decided to follow majority of the conventions used but also challenge some. Also Youtube allowed me to look at previous media students film openings that they had made, this was important in the research stage as it gave me an insight into what my opening could look like. My ability to research has developed from my foundation portfolio as I realised in my advanced portfolio how important looking into existing media products is as it gives you ideas but also allows you to see where your media production would fit in the market.
Within both my foundation and advanced portfolio I researched into the camera work and movements that are used. When looking at camera work within film openings they consists of simple shots such as close ups, long shots whereas in my advanced portfolio when looking at camera work in adverts there are a number of different quick shots and a number of movements used such as tilt, zoom in ect. This shows that my research has developed as I am able to identify the different shot types used in specific media texts.
Target audience was a huge area within the research stage, I used web 2.0 to gather secondary research such as viewing statistics for those who watch horror films, referring to age and gender. This allowed me to gain an understanding of who is most likely to watch my horror opening and therefore allowed me to choose who I will target my opening at. In my advanced portfolio I developed my research into audience by carrying out primary research as well as secondary. I did this by making a Facebook page as I wanted to know what my target audience liked and what they wanted to see in order for my media production to appeal to them. Also throughout my advanced portfolio I carried out a number of questionnaires, such as my company name. During my advanced portfolio I also researched into existing fashion adverts, like I did in my foundation portfolio however this time I looked at how they target their audience as well as the conventions.
In the first year planning involved the making of my preliminary task which was a short video of a number of different camera movements and a conversation. This allowed me to practise using the camera so that when it came to filming my film opening I would have the knowledge of a variety of different shots.
The planning stage for my advanced portfolio has been a lot more in-depth and detailed as I have realised the better planned the media production is the better the end result. Therefore in my advanced portfolio I have made a detailed shot list, a story board of each shot within my advert and I have also made a number of trial run adverts so I could see if my idea worked before I shoot the final production. The planning stage in the second year has also been a lot more time consuming as we have also had to complete the planning for a sponsorship and a pop-up. In order to make my pop-up I have had to make a skeleton layout, I also practised a number of times making a pop-up to test colour schemes and front sizes ect. This is all so that when it comes to make the final production I know exactly what I want and what looks good and what doesn't. Therefore my ability to use planning had developed due to the fact that I have more methods of making the most of the planning process to create the best end result(the media production-advert).
Overall my ability to use research and planning has developed over my foundation and advanced portfolio as I have realised how important it is.
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