Giroux 1997 agrues that representations of youth become an 'empty category' because the representations are created by adults and not the youth themselves.
'Stereotypes are always about power: those with power stereotype those with less power' ( Dyer 1979)
Women are represented as passive objects for the male gaze ( Laura Mulvey 1975)
'A focus on identity requires us to pay close attention to the ways in which media and technologies are used in everyday life and their consequence for social groups' David Buckingham
Antonio Gramsci and his idea of Hegemony that musch of the media is controlled by the dominant group in society and the viewpoints associated with this group become embedded in the media products.
Acland ( 1995) claims that representations of delinquent youth reinforces hegemony and because it establishes a 'normallty ' and this is shown as unacceptable/. Also creates a 'ideology of protection'
Cohen ( 1972), who studied mods and rockers (Quadrophenia), argued that folk devils emerge in society which relflect the anxieties in the society. A 'moral panic; is generated when these folk devils become sensationalised so that politians and the police become involved.
Gerbner (1986) says people that watch a lot of television over estimated the crime in the real world, he called that 'mean world syndrome'. Because the news and Tv drama and film contain a lot of representations of crime peoples perceptions are affected, This is "Cultivation theory' which if applied to represenataions of youth as delinquents could, over time, influence how they are perceived.
'We now belong to a participatory culture rather than a spectatorial one' ( Henry Jenkins 1992 )
Anthony Giddens 1991 claimed that mediated experiences makes people reflect and rethink their own self-narrative in relation to others. That although we are free we are also constrained on these activities. He stated that the self is not something we are born with, but rather it is constructed by the individual and is not fixed.
David Gauntlett ( 2002) 'Ideas about lifestyle and identity that appear in the media are resources which individuals use to think through their sense of self and modes if expression
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